service packages

your success is our imperative

The following service packages are just basic outlines. We cater to each client because everyone has unique needs. We adapt to those needs and will evolve based on your budget – and which services will generate the most ROI.

Before you dig in, know this: we bring a caliber of expertise to the table that can often cost much more. We intentionally keep our rates more affordable because our goal is not to profit as much as we can; it’s to help more do-gooders do better.

Let's optimize your marketing funnel.

Every partnership starts with a free audit & recommendations

Review customer personas and strategic digital targets
Review of content marketing assets
Review of current content, social, and email marketing practices
Establishment of a content marketing calendar and monitoring system
Core keyword ranking assessment compared to competition
Basic site analysis with recommendations for your developer
Audit of current SEO efforts and digital marketing impact

(Audits can also be purchased as a one-off project for $500.)

gro gud service packages

basic – $2,000/month

Organic search marketing including 2 unique SEO-optimized articles a month:
- Typically 600-800 words. Sometimes a post only needs 300 words to get the point across (and you shouldn’t overwrite just for the sake of having more words). Sometimes a post needs 1,200 words to fully address a topic.
- Mostly evergreen topical focus so you can reuse the article regularly over time and so it’s relevant no matter when someone finds it in search.
- Includes tactics to make your content/brand easier to find & share:
  - Keyword research – We hunt for strategic opportunities for you to rank.
  - Branded graphic creation to increase shareability.
  - Search engine optimization –
    - Optimized meta descriptions and tagging
    - Optimized images
    - Strategic internal and external linking
    - Optimized copy using latent semantic indexing
    - Calls-to-action that increase engagement and dwell time
- Content promotion via social channels.

10 optimized social media posts shared to Facebook, Twitter & Google+
- First month includes profile optimization for maximum exposure & engagement
Daily monitoring of social media with up to date reporting on customer questions, complaints, and accolades
Basic monthly reporting

advanced – $3500/month

Organic search marketing including 4 unique SEO-optimized articles a month:
- Typically 600-800 words. Sometimes a post only needs 300 words to get the point across (and you shouldn’t overwrite just for the sake of having more words). Sometimes a post needs 1,200 words to fully address a topic.
- Mostly evergreen topical focus so you can reuse the article regularly over time and so it’s relevant no matter when someone finds it in search.
- Includes tactics to make your content/brand easier to find & share:
  - Keyword research – We hunt for strategic opportunities for you to rank.
  - Branded graphic creation to increase shareability.
  - Search engine optimization –
    - Optimized meta descriptions and tagging
    - Optimized images
    - Strategic internal and external linking
    - Optimized copy using latent semantic indexing
    - Calls-to-action that increase engagement and dwell time
- Content promotion via social channels
- Content maintenance

10 optimized social media posts shared to Facebook, Twitter & Google+
- First month includes profile optimization for maximum exposure & engagement
Pinterest and Instagram engagement
Daily monitoring of social media with up to date reporting on customer questions, complaints, and accolades
Brand monitoring
Basic monthly reporting
Detailed annual report & recommendations (or detailed report & recommendations at the completion of the contract)

premium – $5000/month

Organic search marketing including 6 unique SEO-optimized articles a month:
- Typically 600-800 words. Sometimes a post only needs 300 words to get the point across (and you shouldn’t overwrite just for the sake of having more words). Sometimes a post needs 1,200 words to fully address a topic.
- Mostly evergreen topical focus so you can reuse the article regularly over time and so it’s relevant no matter when someone finds it in search.
- Includes tactics to make your content/brand easier to find & share:
  - Keyword research – We hunt for strategic opportunities for you to rank.
  - Branded graphic creation to increase shareability.
  - Search engine optimization –
    - Optimized meta descriptions and tagging
    - Optimized images
    - Strategic internal and external linking
    - Optimized copy using latent semantic indexing
    - Calls-to-action that increase engagement and dwell time
- Content promotion via social channels
- Content maintenance

16 optimized social media posts shared to Facebook, Twitter & Google+
- First month includes profile optimization for maximum exposure & engagement
Pinterest and Instagram engagement
Daily monitoring of social media with up to date reporting on customer questions, complaints, and accolades
Brand monitoring
Basic monthly reporting
Priority customer service
Detailed quarterly and annual reporting & recommendations (or detailed report & recommendations at the completion of the contract)
Annual marketing recommendations based on current trends and opportunities that are most relevant to your brand

NOTE: Monthly packages are only available with a 3-month minimum commitment.

We are more than happy to customize a package to suit your needs, but content marketing is a marathon, not a sprint. Results take time, but they compound in benefit. Even though we'll do a minimum 3-month contract, we strongly recommend a 12-month commitment. Quality content marketing takes trial and error and refinement to give the best ROI – and that doesn't happen quickly. Putting us on a longer-term retainer empowers us to best understand and leverage your strengths, needs, and opportunities.

add-ons

backlinks

Links to your site from higher quality sites help raise brand awareness and increase your SEO. We can do strategic guest posting, blogger review campaigns, and more.

RICH CONTENT

Increase engagement and reach with rich content like infographics and video. You can also choose to build your email list using content upgrades like downloadable PDFs and eBooks.

email

Email is often your most valuable marketing channel with a median ROI of 122%. We can help create and implement a newsletter strategy, as well as set up marketing automation flows like abandoned cart emails.

social

Increase your engagement and reach with enhanced social media services like influencer engagement, digital promotions, live chats, social ads, sponsored content, and more.