Traditional advertising (aka 'outbound marketing') is becoming less and less relevant as people gain more control over what they want to see. We specialize in inbound marketing, which entails creating the content people want to see. We help people find you, make them want to stick with you, and even compel them to be natural ambassadors for you (and word of mouth marketing is the pot of gold at the end of the rainbow).
"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing."
- Guy Kawasaki, American marketing specialist, author, and Silicon Valley venture capitalist.
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INTEGRITY & GOOD WORK
why gro gud?
If your brand is doing something to make the world a more sustainable, better place, traditional agencies will not do you justice. In fact, they often do more damage than good.
You are doing something special.
Our specialty is helping brands like you. We've been working in the do-gooder landscape for over 15 years and we understand what makes you special, how to articulate it as a competitive strength, and how to find and retain your ideal customers for the long-term success of your company. It's all about accelerating the growth and impact of your quadruple bottom line: profit, people, planet, purpose.
We truly care. Our mission is to grow good, so we will do everything we can to help you succeed.
Even more, we not only have the skills necessary for success, we also understand things like the FTC Green Guides for environmental claims, the scientific nuances of sustainability and toxic chemical impacts on health, the hot button issues that can trigger a PR disaster with moms, and more. We also keep up to date with digital marketing trends to help you maintain effectiveness, and marketing regulations to protect your brand. Consider us your communications and marketing Swiss army knife.
We’ve been working on issues related to green and healthy living since the mid-90s. We remember very well when these issues were not at the forefront of the news, and when you had to search a lot harder to find safer, more sustainable products.
We’ve supported the ascension of the green movement through our own actions and through the companies that we have worked with. And, we believe that the do-good companies of today will be the status quo in the future, and that future is not far off.
We focus on working with companies that we can believe in, and because of that, we share their passion for their products, their vision, and their dreams.